List free. Pay to get loud.

A green checkmark on your listing and your map pin. Customers know instantly you're the real owner, not a scraped Google entry.

ShippersA buyer ordering a box from out of state sees it's really you.

Most spots on Crawdaddy are seeded from public data: addresses, hours, sometimes phones. A free listing is just information about your spot. A Plus listing is your spot, claimed by you. Customers can tell which is which at a glance. Trust beats price.

Why it paysWhen two spots in the same city look identical on price, the verified one wins the click. Verification is a 2-second trust signal.

Free vendors get one photo. Plus vendors get five. Show off the catch, the lot, your seasoning.

ShippersShow buyers your boxes before they order. Up to 5 photos on Plus.

One photo is a thumbnail. Five photos is a story. Photo 1: the catch. Photo 2: the line. Photo 3: the seasoning you use. Photo 4: your owner and staff. Photo 5: your storefront from the street. Customers tap through, build a vibe, decide before they even read the price.

Why it paysBoiled crawfish look the same in a thumbnail. Five photos differentiate you from every other red pile in the city.

An auto-generated card for IG, FB, your storefront window. Drives traffic back into Crawdaddy.

When you hit a milestone (top 10 in your area, highest size rating in your city, 100 saves), Crawdaddy generates a shareable badge card you can post to Instagram, print at the counter, or tape to the door. Customers see it, scan the QR, land on your Crawdaddy page, save your spot, get your price alerts. Self-reinforcing loop.

Why it paysFree press for you, free user acquisition for Crawdaddy. The badge is a billboard that the customer prints for free.

Drop your price by a dollar and every saved-spot customer gets an iOS push on their phone and a Price Drops screen inside the app within seconds.

Crawdaddy already lets users save their favorite spots and toggle price alerts. As a free vendor, that alert never fires for you. As a Plus vendor, the moment you tap Update Your Price and your price-per-pound goes down, every customer with you saved + alerts on gets hit twice: an iOS push notification on their phone the second you submit, and the next time they open Crawdaddy, a dedicated Price Drops screen surfaces every saved spot that just got cheaper. Same-day demand at zero extra work.

Why it paysEvery price drop becomes an instant marketing event. No email list to manage, no posts to write. Just lower the price and the room fills.

Sold out today? Don't go dark. Post when the next load lands and let customers tap "Notify Me."

When a live-seller marks Sold Out Today, a free listing just looks closed, and customers stop checking back. Plus live-sellers replace that dead end with a Next-Load ETA banner: "Next load: Thursday 7 AM, ~40 sacks." Customers tap Notify Me and get a push the second the new load lands. Your listing stays useful between catches instead of going dark.

Why it paysA sold-out sign loses the customer. "Next load Thursday 7am" keeps them and lines up buyers before the boat's even back.

Reward the big buyers automatically. 5 sacks 10% off, 10 sacks 15%, 20 sacks 20%. Set it once.

The customer buying 20 sacks for a backyard boil is your best order, and the one most likely to call around for a deal. Plus live-sellers set volume discount tiers right on the listing: min sacks → % off, auto-applied at checkout. The discount shows on your public listing ("Buy more, save more"), so big buyers see the deal before they call anyone else.

Why it paysVolume pricing is how you win the party orders. Set the tiers once; the listing closes the big sales for you.

Turn catering from a back-and-forth into a menu. Family Pack, Office Lunch, Wedding Boil, priced and ready to book.

Most catering inquiries die in the "how much would it cost?" email. Plus catering vendors pre-build packages (headcount, pounds, what's included, a fixed price) so customers browse and pick instead of asking. Family Pack $250, Office Lunch $550, Wedding Boil $1,400. Hide one anytime and bring it back whenever you want. Fewer questions, faster bookings.

Why it paysA menu sells itself; a quote request waits for a reply. Packages turn browsers into booked events.

Fastest response time. Direct line to the Crawdaddy team.

Free vendors submit a ticket like everyone else. Plus vendors get a direct response within hours, not days, and a real human (not a form) on the other end. Photo not uploading on Saturday before the rush? Price showing wrong? Customer review needs flagging? Plus means it's fixed before your boil hits the pot.

Why it paysWhen something breaks during a Saturday boil, every hour costs you customers. Priority support is insurance against the worst-timed bug.

"Today's batch is fire. Get here by 4pm." Pinned to your listing for 24h, pushed to every saved-spot follower.

A Pro vendor opens the app, taps Post a Boil Day Update, writes one line, hits post. The note pins to the top of their listing for 24 hours and pushes to every customer who has them saved. Free + Plus vendors don't have this. Their listing only shows static info. Boil Day posts are how a Pro vendor converts a slow Tuesday into a packed Tuesday.

Why it paysA boil-day post is a free SMS blast that costs nothing per send. Free vendors run a static menu. Pro vendors run a same-day promotion engine.

One tap. Every saved customer notified in 30 seconds. Kills the "drove here for nothing" moment.

ShippersOut of boxes? One tap tells everyone who saved you.

The worst customer experience in this business is driving 20 minutes to a spot that ran out at 2pm. They don't blame the rush. They blame you, and they don't come back. Pro vendors hit one button, Mark Sold Out / Closed, and every customer with the spot saved gets an instant push. Their drive is canceled, their disappointment never happens, you keep the relationship.

Why it paysOne avoided wasted drive earns a customer for life. One unannounced sellout loses one. Pro vendors flip that ratio.

The live-seller's Boil Day Post. "Fresh load just hit, 30 sacks, come get 'em." Pushed to every saved customer the moment the haul lands.

Live-sack vendors live and die by the morning haul. Daily Catch Push lets a Pro live-seller blast their saved customers the second a fresh load hits the dock (sack count, price, pickup window), capped at 3 pushes a day so it stays signal. Free + Plus live listings are static; nobody knows today's catch even landed.

Why it paysA fresh load sells out in hours. The live-sellers who tell their customers it's here are the ones who clear it.

Total views · last 24h · last 7d · unique visitors · saves · reviews · peak hour · peak-hour chart. Plus a "What to do next" recommendation pinned to the bottom.

ShippersEvery view, visitor and save on your page, counted.

As a free or Plus vendor you have zero idea who's looking at your spot, when, or how often. Pro flips the lights on: a real-time dashboard with total views, last-24h profile visits, last-7d visits, unique visitors, save count, review count, peak hour of the day, and a peak-hours-by-day-of-week chart, refreshed every time the page loads. At the bottom, a single specific recommendation ("Peak views are at 12 PM. Schedule a Boil Day post 1–2h before to convert browsers into walk-ins.") tells you exactly what to do with the numbers above it.

Why it paysKnowing your peak hour is 12 PM means you schedule a Boil Day post at 10 AM, not at random. Pro vendors stop guessing.

An in-depth recap of your month, emailed to you on the 1st or on demand with one tap, any time you want it.

The analytics dashboard is real-time. The monthly report is the summary you actually read on the toilet. First of every month, you get an email automatically, and any time you want a fresh recap, hit EMAIL ME A DETAILED MONTHLY REPORT inside the app and the latest version lands in your inbox within seconds. Views, unique visitors, new saves, new reviews, your peak day this month, views by day of week, and one specific recommendation per recap.

Why it paysThe 1st-of-the-month email is automatic. The "Email me a detailed report" button means you never have to wait for the next one. Pull a fresh recap whenever you need one.

Customers DM you inside the app. Catering quotes, pre-orders, big-event orders, all in one thread.

ShippersBuyers ask about a box in the app instead of calling.

Free vendors get a phone number that rings during boils and goes to voicemail nobody checks. Pro vendors get a messaging inbox: customers tap "Message Owner" on the listing, send a question, you respond when you're not elbow-deep. Catering inquiries, pre-orders for events, "do you have any left at 6pm," all threaded, all searchable, none lost.

Why it paysAsync messaging is how every other restaurant book caterings, pre-orders, and Saturday party trays. The volume is there. You just need the inbox.

Let customers reserve sacks with a deposit, collected up front through Stripe. You keep it if they no-show.

The live-sack business runs on no-shows: a customer says "save me two sacks," you hold them, they never come, you eat it. Pro live-sellers turn on Sack Pre-Orders: customers reserve with a deposit you set (10–50%), charged up front. They show up because they've got skin in the game. And if they don't, the deposit is yours.

Why it paysA deposit turns a "maybe" into a commitment. No more holding product all morning for people who never come.

A branded catering profile customers browse, plus an in-app thread to lock the booking. Catering is where the big checks are.

A 40-person Saturday boil is 50 walk-ins of revenue in one order. Pro catering vendors get a fully branded catering profile (packages, photos, headcounts, pricing) and an in-app messaging thread so the back-and-forth on a big event happens inside Crawdaddy, not in a missed phone call. Customer browses your packages, messages you, you quote, they put down a deposit. Booked.

Why it paysOne catering booking is worth fifty walk-ins. Pro vendors make it effortless for a customer to say yes.

crawdaddy.app/buckingham instead of a 36-character UUID. Easier to share, easier to remember.

ShippersOne short link to your page, for anywhere you post.

Every free listing has a URL like crawdaddy.app/spot/f3a1c9e2-.... You can't share that on a flyer. You can't write it on the chalkboard. Pro vendors get a clean vanity URL, crawdaddy.app/buckingham, that fits on a business card, prints on a koozie, and reads on a radio ad. First-come on the slug; renewable as long as the subscription stays active.

Why it paysIf a customer can't remember the URL, the URL isn't doing marketing work. A vanity URL is what every IRL channel (print, audio, signage) needs.

Your hero banner, your logo, your color. Boiled, Live, Catering or Ship, your listing looks like your brand, not a template.

ShippersYour own look on the page buyers order boxes from.

Every free and Plus listing wears the same stock layout and the same default red. Pro vendors upload a hero banner (your boil, your team, your lot), a circular logo that becomes your pin on the map, and an accent color that themes the whole page. The result is a listing customers recognize on sight: the difference between a row in a directory and a storefront.

Why it paysCustomers remember a brand, not a row in a list. Branding is how a Pro vendor stops looking like everyone else.

When a Featured slot opens in your city, you hear about it before anyone else.

Featured slots ($299/wk, max 5 per city) are first-come-first-serve and reset every Sunday at noon. Free + Plus vendors find out the same time as everyone else: Sunday at 12:00, mass push, mash the button. Pro vendors get the alert 1 hour early. When a Featured slot opens mid-week (vendor downgraded, didn't renew), Pro vendors are the only ones notified. First tap wins.

Why it paysFeatured slots are scarce. A 1-hour heads-up is the difference between getting one and watching someone else's pin glow gold all week.

A gold "Featured" card pinned at the very top of every city view. Unmissable on first scroll.

When a user opens Crawdaddy in your city, their eye lands on the gold Featured card before the map even loads. Your business name, your size grade, your city, your price-per-pound, sitting above the alphabetical list and pinned to the city scroll. Top-of-funnel attention, paid per week.

Why it paysFirst impression on a map screen is everything. A gold pin is what every red pin wishes it was for one week.

Pinned above every other spot in your city: map view, list view, search results.

Users browse Crawdaddy two ways: the map, and the city list. Featured slots claim both. In list view, your spot sits above the alphabetical / rating / nearest sort, flagged with a gold "Featured" banner, and a customer has to scroll past you to see anyone else. Filter by "Open Today"? Still pinned. Filter by size? Still pinned. The top of the funnel is rented, for a week.

Why it paysThe city list is alphabetical by default, so every spot from C onwards gets buried below the fold. Featured moves you to rank 0, every list, every filter.

1× per week. Your call on the message. Capped so it stays signal, not spam.

Featured slots get one push notification per week to every Crawdaddy user within a 30-mile radius of the spot. You write the line: "New Saturday boil, jumbos only." "Pre-order for Easter open now." "$1 off through Friday." Crawdaddy enforces 1×/wk so users don't mute notifications. That cap is the product. Use it on the day you want to drive.

Why it paysOne push, one Saturday, every customer within 30 miles reminded you exist. Repeat next week with a new message.

Featured is an add-on, not a replacement. Stack it on Free, on Plus, or on Pro.

Featured isn't an exclusive tier. It's a weekly spotlight you bolt on. A Free spot can buy a week of Featured. A Pro spot can buy Featured for a specific event week. You're not abandoning your Pro perks (boil-day posts, sold-out push, DMs, monthly recap) while you Feature. You stack on top. Most Featured vendors are Pro vendors using Featured to amplify a launch, a holiday, or a slow stretch.

Why it paysPro is the storefront. Featured is the billboard out front. You don't pick one or the other. You run both during the weeks that count.

Only 5 Featured slots per city. When you hold one, every other vendor in town, even Pro, sits below you.

Featured isn't unlimited. Each city runs just 5 slots (catering runs 2 per county). That cap is the product: when you're in, you own the top-of-map and top-of-list spotlight for the week, and there's no room left for a competitor to outrank you. First-come every Sunday at noon. the slot you skip, the shop down the street takes.

Why it paysThere are only five #1 spots in your city. Featured is how you make sure one of them is yours, and not your competitor's.